The negotiation stage of a property sale is the part sellers know least about and care most about. They see the opening offer. They see the final number. Everything that happens in between is managed by the agent - and the quality of that management is what determines the gap between the two.

Most buyers make their first decision about a property in under five seconds. Not whether to buy it - whether to click on it. That five-second window is where the campaign either does its job or fails. Most sellers underestimate how much of the final sale price is determined before any buyer sets fo

Think about the moment a homeowner realises the figure in their head and the figure buyers are prepared to pay are not the same thing. That gap has a name. It is not a pricing error. It is an emotional one.It is about the garden built slowly over years of weekends.This is where it st

Most sellers misunderstand one critical thing about the Gawler property market — the appraisal stage is not a formality. It is arguably the most impactful decision in the entire selling process.Start with an accurate figure and the campaign has a solid foundation. Get it wrong an

Moving through Gawler recently it is easy to notice how active the neighbourhood looks. For sale boards are visible throughout the suburb — and with every campaign that launches is a homeowner who needed to work through the same fundamental decision about where to position their home.